A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.Whether you're looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.Product Marketing, Simplified covers:• Understanding the customer journey• Creating personas• Building positioning statements• Writing compelling messaging• Building a go-to-market strategy• Determining pricing and packaging• Launching products• Working with analysts and the press• Enabling sales and creating demand• Influencing the product roadmap
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Title: Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
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